Promotional materials

These days plant quality is only part of the equation.

This is why we have developed our exclusive range of colour coded point of sale material.
The plants are delivered in green trays for lime tolerant plants and red trays for acid lovers, with matching picture labels in each pot.

We also supply weatherproof posters to explain and emphasise the coding system. This has been well received in the trade and has helped boost heather sales on many outlets.

Pre-pricing and bar coding are also available.

Handy Hints for Retail Heather Displays

We have noticed that some of our customers sell more heathers and faster than others. The success is not always related to size of outlet or location but is more often as a result of good display. Whilst the following points may appear obvious they are often ignored.

• Make attractive displays using foliage and flower colours to create maximum eye appeal on the beds.
• Use our weatherproof posters close to displays to draw buyers to the plants.
• Display in groups according to flowering times or preferred soil types.
• Use raised beds to place plants at comfortable heights for customers to inspect. The easier it is to pick them up the easier it is to purchase.
• Heather sales give very good returns per square metre, especially at times when other sales are slow, so they deserve a hot spot.
• A bright display of heathers in Autumn or early Spring can brighten up the whole plant sales area.
• Planted containers alongside sales beds can generate extra plant sales, and create linked sales of containers and compost